A comprehensive report that evaluates the property and the surrounding market to recommend a concept positioning that will set the space up for success. The deliverable is customized to the client’s needs but can include the following: SWOT analysis, target guest analysis, competitive research, positioning recommendation, branding words, concept statement, menu and beverage program direction, tabletop direction, uniform direction, branding concept, marketing direction, spatial planning, and design direction.
For clients who have already identified the market opportunity we offer a concept overview that defines the direction of the beverage program and menu, along with other touchpoints such as concept statement, branding recommendations, and guest touchpoints.
In partnership with our interior design studio, we are brought onto projects in the early planning stages to identify the strengths and challenges of a space. From there we deliver recommended solutions for zoning that maximizes functionality and opportunities for profit.
Equal parts creative and analytical, we approach projects by evaluating the site and operational constraints to provide a creative design direction for the space that will serve as the high-level vision throughout the following phases of design.
This is where the vision begins to solidify into specific selections of FF&E, materials, custom pieces, and artwork, in accordance with budget.
With the high level creative vision in hand, we continue into Schematic Design, fleshing out the concepts into broad-stroke design direction, in partnership with our clients.
We provide detailed plans that equip the procurement and construction teams with the tools they will need to order and install the interior design elements – bringing the concept to life.
We bring the project to life, coordinating with external parties to implement all aspects of the design, trouble-shooting along the way and ensuring the project stays on schedule for a successful and timely opening.
During Naming, RoseBernard Studio conducts a process of branding discovery, research, and revision to arrive at a brand name for the project. Based on the selected name and Client standards and guidelines, We will develop a mark that visually represents the Property concept and name. The final deliverable for this service is a brand book that outlines the application of the brand, including standards and usage guidelines.
At the completion of Logo Development, key elements of the brand identity will be used to craft collateral, creating a visual narrative across project touch points. To ground the project in an artistic direction, RoseBernard Studio will provide three high-level collateral concepts, from which the Client will select one direction. Select pieces of collateral are developed including but not limited to business cards, menus, beverage program books, stationary, comment cards, and stamps.
RoseBernard Studio will evolve the tabletop concept to define the specific table elements, including but not limited to: china, glass, silver, linens, and table accessories. Items are selected for concept adherence, compliance with Property tabletop procurement policies and budget.
RoseBernard Studio will evolve the uniform concept to define the specific dress for the front of house staff by service position, including but not limited to: tops, bottoms, footwear, accessories, and grooming. Items are selected for concept adherence, compliance with Property uniform procurement policies, and budget.